A documentary film featuring Zack King Khan, the first and only Asian British bodybuilder, and the Egyptian international bodybuilder Big Rammy. The film looks at the changing attitudes to body image in the UK with a particular focus on masculinity and body image and the role of Social Media in creating online sensations. Through the sport of bodybuilding it questions what the factors are contributing to changing body attitudes, how these are subject to cultural contexts and why this is happening. The film looks at historical ideals of the perfect body and the influence of the media in promoting these ideals, and how men of today aspire to achieve this ideal perfect image.
